These customers have already signed up for information already! Don't be afraid to let them know about promos and pricing. Customers want you to follow up with them!
Pricing
These are leads you already have! So the only marketing expense is paying for your emailing platform!
ROI
The average email campaign will result in a 3-10% in additional revenue. The strategy is making sure you are sending something that people want.
Tell me more about how ICA can help me with my email marketing!