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What is Branding?
Reputation is key
Your brand is defined by a customer's overall perception of your business!
User experience, SEO & Content Marketing, Social media marketing, email marketing, paid advertising PPC.
Brand purpose development, audience development, competitor research, brand voice and personality, and the brand message & story.
Voice your purpose
Think about what makes you so different, what problems you solve and why should people support you.
This would include your logo, colors/fonts, patterns/icons, collateral, website design, content/messaging, advertising, and print.
Part of branding is research. Know your customers but also know what separates you from them.
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