What is Branding?

Your brand is defined by a customer's overall perception of your business!

User experience, SEO & Content Marketing, Social media marketing, email marketing, paid advertising PPC.

Brand purpose development, audience development, competitor research, brand voice and personality, and the brand message & story.

Think about what makes you so different, what problems you solve and why should people support you.

This would include your logo, colors/fonts, patterns/icons, collateral, website design, content/messaging, advertising, and print.

Part of branding is research. Know your customers but also know what separates you from them.