If you run a small business and want to increase the number of visitors who are finding your business online, this article was written just for you!
Here is a list of the SEO tips for small businesses we discuss in this article:
Tip 1: Create A Google Search Console Account
Tip 2: Use GSC To Optimize Your SEO
Tip 3: Create A Google Analytics Account
Tip 4: Do In-Depth Keyword Research
Tip 5: Create More Content
Tip 6: Keep URLs simple
Tip 7: Optimize Your On-Page SEO
Let’s jump right into these SEO tips for small businesses!
Tip 1: Create A Google Search Console Account
If you don’t already have your Google Search Console account set up, you need to get this right away. Google Search Console is an essential SEO tool.
Google Search Console account
Google Search Console gives you free access to data like:
How many impressions your pages are getting on Google.
How many organic clicks your pages generate.
What keywords people are searching for to find your website.
And tons more.
Tip 2: Use GSC To Optimize Your SEO
Once you have enough data in your Google Search Console, you will be able to see which keywords lead the most people to your website and which pages are ranking best on Google.
Use this data to optimize the SEO on your website. Be sure you are actually using the keywords bringing you traffic in the text on your website. If Google ranks particular pages very high, consider creating other content that is similar. This is one of the best SEO tips for small businesses!
Tip 3: Create A Google Analytics Account
A website with no analytics account is like a fish with no gills. Analytic data is vital to improving your SEO and your website in general. Go ahead and set up a Google Analytics account (or a similar Analytics account) to track SEO data from visitors on your website.
Tip 4: Do In-Depth Keyword Research
Most businesses that are unsatisfied with their SEO presence aren’t doing keyword research. This is why we want to show you these SEO tips for small businesses. Content and website pages that rank well on Google are almost always created to target a few specific keywords.
Most people don’t realize that posting blogs or other website content that doesn’t specifically target a particular keyword has very little chance of ever showing up on page one of Google.
Use a keyword research tool like Keyword Finder or SEMrush to identify keywords people are searching on Google that fit well with your business’s products and services.
Tip 5: Create More Content
Each page on your website gives you another opportunity to target a few more keywords. If you have a small 6-page website (with keyword target pages) you will only have the opportunity to show up organically for a few dozen keywords.
If you write keyword-targeted blogs or other content, each page adds to the list of keywords Google may show your website to. Use this to your advantage.
Try to post at least 1 piece of content each month (or as much as you can manage) to increase the number of places Google can show your website.
Tip 6: Keep URLs Simple
As Google’s “spider bots” crawl through your website, they want to see information they can understand. It’s important to use every opportunity you have to communicate what your subject is with Google.
This means having short and simple URLs. Google won’t be as excited to rank a page with the URL www.johnsonjonesgroup.com/382023t087wdkjhdg10/05/1993kardg on the first of Google.
With all your new links, try using the keyword you’re targeting for the end of your link. This clarifies to Google and your readers what the page is about and that they are in the right place.
Try something like this instead:
Tip 7: Optimize Your On-Page SEO
When writing copy for your website or when writing blog content, don’t forget to include your keywords in the copy itself. This is one of the best SEO tips for small businesses to increase Google rankings.
Here are some SEO best practices to keep in mind for your on-page SEO:
Include your focus keyword in your page title
Include your focus keyword in your URL
Include your focus keyword in the first 100 words of your text
Include your focus keyword and other related keywords in the copy of your page
Include 2-3 internal links on each page
Include 2-3 external links on each page